Egglife

As Creative Director at Egglife, I led creative direction for a full brand refresh and the launch of 10 new SKUs. I oversaw product detail pages across major e-commerce platforms — including Amazon A+ Content, Instacart, and Walmart — partnering closely with media teams to support successful product launches. I helped the launch of new product at key industry tradeshows. Working on creative strategy and execution for the Meta and TikTok launch campaign, I directed static and animated asset development, managing external animation partners, and optimizing mobile-first creative through testing and iteration.