Where Strategy Meets Soul.
I create brands, images, and objects that balance precision with intuition — bridging the worlds of design and fine art.
Shaping brands. Crafting art.
With 17 years of experience in creative direction within the better-for-you food and beverage space, I bring strategy, storytelling, and craftsmanship to everything I create. My work bridges the digital and the tactile — from designing brand systems and directing photography to working in clay and paint. The studio keeps me grounded in process and experimentation, while a balance of precision and intuition defines my work.
Guided by strategy, grounded in craft.
As a creative director and multimedia artist, I combine strategic design thinking with an artist’s eye for craft and detail. My approach moves seamlessly from campaign concepts and brand systems to photography and fine art — all rooted in clarity, emotion, and thoughtful execution.
