SixSpeed was given the opportunity to rebrand the X Games villages in Austin, Texas. The primary village, the "Neon Boardwalk", merged a historical boardwalk atmosphere with new-age festival patterns and neon colors. The identity family included signage, tents, way-finding, a village logo, and patterns that appeared across various substrates. 

Art Director: Jonathan Schuster
Senior Designer: Cori Thoennes, Kody Goodson